Brennan-Barry Named Vice President of Marketing and Communications
Colleen Brennan-Barry joined NYCC on February 1 in the new senior-staff position of vice president of Marketing and Communications. Reporting to NYCC's president, Dr. Michael A. Mestan, she oversees a range of communication initiatives involving the College's brand, digital presences, and social spaces.
Brennan-Barry brings to NYCC 20 years of experience in the communication field, with previous positions such as marketing specialist, associate director of marketing and communications, and lead director of digital and web communications. For the past eight years she was employed at Monroe Community College, and prior to that she was with Nazareth College, where she completed her Bachelor of Arts in English and Professional Communication & Information Design with concentrations in rhetoric and technical communication. She also holds a Master of Science in Rhetoric and Technical Communication from Michigan Technological University.
A frequent presenter and publisher in areas such as online marketing and communication strategy, emergency and crisis communications, gamification and game mechanics, and project management, Brennan-Barry's work has earned her awards from renowned organizations such as the Council for Advancement and Support of Education, the Public Relations Society of America, and the American Marketing Association. She is the immediate past president of the Higher Education Web Professionals Association, for whose international annual conference she still acts as marketing and attendee relations chair. In addition, she is a member of the Leadership Rochester Class of 2018, which each year identifies established and emerging area leaders and brings them together for monthly sessions to discuss the significant issues affecting Rochester and the greater Finger Lakes region.
Of her new position, Brennan-Barry says: "I'm honored to join the NYCC family. The great work being done here, every day, by faculty, staff, and students, is a story worth sharing, and I'm excited to serve the College by finding innovative, effective ways to tell it."